When it comes to thriving with digital marketing strategies, data is everything. Also, every SEO agency must come to terms with this fact in building and compiling an accurate and comprehensive data report for the hiring company.
The actual process of search engine optimization begins with conducting keyword research using the right digital tools out there. Then, the SEO agency has the task of rendering SEO services for digital marketing.
During keyword research, you get an idea of the exact words and phrases that users apply as queries on search engine platforms. Meanwhile, keywords are not the only factor for SEO ranking; backlinks also impact SEO ranking.
Others involve social media marketing and complete digital marketing services. Finally, suppose you seek to grow your business using white hat SEO with the best SEO techniques following search engine guidelines. Remember, SEO tools require an expert SEO team to boost your search engine visibility.
Manual Keyword Research or Use of SEO Tools
While an SEO agency can do manual keyword research during search engine marketing from Google or Bing, you will still be spending a lot in terms of
Efficiency.
The manual keyword research tool is time intensive; if you don’t have spare time, it is better to use it. Meanwhile, SEO specialists use an effective SEO strategy by ensuring high organic traffic.
Comprehensiveness.
While you may be lucky to find updated data, it will take more than the manual method to see historical and comprehensive data. As a result, you can easily miss vital information that could make your SEO process successful.
Competition.
Another reason you should choose a keyword research tool over a manual method is that the tool gives you an insight into what your competitors are doing simultaneously. This way, you can begin your work from the keyword gap you notice between both sites and do the same.
Knowledge.
Professional SEO experts can analyze the SERPs and guess the keyword used. But getting a good outcome requires years of practice and experience. It is often subject to specific errors and trials even when you do. If you are starting, it is better to use keyword research that will spare you costly mistakes.
Google Keyword Planner
What better place to start keyword research than to use the tool that Google provides? Luckily, this tool is free and contains much information from search engines. Therefore, SEO professionals can begin their journey to SEO success with Google keyword planner.
An efficient digital marketing strategy by an SEO team must use Google’s search results for effective SEO marketing. It also provides trustworthy and reliable information about queries people are searching for. In addition, Google Keyword planner offers an opportunity to
- Find new keywords
- Collate related keywords
- See the search volume for each variation item.
- Estimate competition levels
- Download collated results
All you need to use Google Keyword Planner is to set up a Google Ads account; then, you can sign in to the tool and start using it. This tool is not all-encompassing; otherwise, we would not have other SEO tools to compete with it today.
For instance, Google Keyword Planner may not give much information about the search engine results pages, often combining data from related keywords. Although the search results may be limited, efficient use of this tool can still get you to the first page of Google.
Keyword.io
This tool is capitally designed for keyword research and contains all the metrics you may want to know. When you cannot find all you need from Google keyword planner, then you should consider keyword.io.
Notably, the services are very affordable at just $29 per month or 49$ per month, which makes it affordable when you have a limited SEO budget.
The keyword.io tool has an autocomplete feature as an API that can copy many search engine results, including Fiverr, Upwork, Yandex, Amazon, Google, eBay, Wazobia, Alibaba, Fotolia, which are all useful to clients’ searches.
Some items you often find on the keyword.io results page include a user-friendly interface, competition, CPC, search volume, and other metrics. Keyword.io allows up to 20,000 keywords per seed, limited to 100 requests.
Semrush
When you choose Semrush as your digital marketing tool, it signifies that you mean business. Moreover, the device is a comprehensive suite containing six keyword tools and four other competitive analysis tools. Interestingly, you can also link your Google analytics with the semrush account for seamless sharing.
This tool displays an overview of keywords from its 21 billion databases, including the paid ad organic volume. To improve your site’s search engine rankings and organic traffic, Semrush gives you a vast range of SEO services that an SEO specialist best handles.
It also shows the search volume, competition, historical data, CPC, SERP analysis, competition, and user intent. In addition, this tool provides guides, new ideas, templates, suggestions, and position tracking. Semrush costs up to $119.95 to $449.95 monthly.
Moz Keyword Explorer
Moz is another essential tool for keyword research when you seek to build an SEO strategy for the long term. It is beneficial because this tool constantly updates all its core systems and work.
As a result, here is where you can find the implementation of some of the latest updates and trends in SEO. Therefore, SEO agencies use these latest tools to match up with new updates as they are released with updated info.
Another outstanding benefit of choosing Moz is the ability to drill down your keyword searches to geographical locations. This info is in addition to the standard metrics, such as the monthly search volume, keyword difficulty, click-through opportunities, and estimated priority level.
In other words, Moz goes beyond the basics of SEO to show a combination of keyword research and SERP analysis. As a result, you can trust this tool for an effective SEO campaign as an SEO company with a team of SEO specialists. This tool costs $99 to $599 monthly but gives ten free queries monthly.
Ahrefs Keyword Explorer
No tool deserves this place than the Ahrefs keyword explorer, a comprehensive keyword analysis tool for SEO agencies. The one word to define Ahrefs would be the power because when it handles a keyword, it analysis it thoroughly under different conditions.
It shows the total search volume, the clicks, difficulty, the SERP features, and the volume difficulty distribution. It does all the free SEO audit results presented skillfully to follow to learn more. Ahrefs is an effective tool for search engine optimisation services
However, Ahrefs can be a costly tool only reserved for top-of-the-ladder SEO agencies. But the advantage of such a payment is that the SEO agencies can use the tool for multiple accounts, which makes it superb for a subscription.
It remains one of the most reliable choices of keyword research tools out there, having a database that includes 19.2 billion keywords, ten search engines, and over 242 countries. Top SEO companies in Australia choose Ahrefs.com because of the robustness of their SEO services.
Conclusion
Finally, every competent SEO agency must implement top-quality SEO services for their SEO campaign. In addition, there are many ways to improve SEO rankings and raise website traffic, starting with a local SEO campaign. The combination of these factors produces a successful SEO campaign related to search engine results pages. Meanwhile, you don’t have to run Google ads unless you want to explore search engine marketing as a digital marketing agency.
